Taking a look at some of the leading trends and consumer demands that are influencing the food and drinks sector.

What is the next big food trend? These days, as customers are growing more knowledgeable about the impacts of the products they are buying on their health and the environment. Accordingly, the industry is experiencing considerable shifts in the direction of more innovative and ethically mindful alternatives. One of the biggest developments in the food industry is the increase of food alternatives. Customers are gradually seeking out more meat alternatives and plant-based items, as a result of increased concerns over animal agriculture and its ecological consequences. Innovations such as plant-based meats are becoming significantly trendy among consumers. These products intend to replicate the flavor and texture of animal protein while decreasing carbon footprints. Furthermore, lab-grown meat is becoming a futuristic alternative. Not only will this strategy offer real meat, but it will reduce the demand for livestock farming and animal agriculture. These trends are transforming the way individuals use animal products, supporting a more sustainable and ethical food practice.

With the increase of social media food trends among a global food community, the food and drink industry are preparing to accommodate towards a more diverse customer base. In particular, the rise of vegan and plant-based diets. More individuals are reducing usage of animal-based items or looking for suitable alternatives to oversee dietary problems such as a lactose here and gluten free diets. Tim Parker would recognise the influence of global food trends on the food industry. Similarly, Dave Sparrow would identify that customer diversification is driving trends such as veganism. Dining establishments and fast-food groups are broadening their menus to include vegan alternatives, as are supermarkets, with dedicated spaces for plant-based products. Nowadays individuals are also seeking to try authentic world flavours and fusion cuisines as overseas media influences consumption choices. Meeting the requirements of a diversified consumer group has resulted in the rise of cultural diversity in food choices.

As health professionals are pushing for better nutritional choices, the food industry current trends in health and wellness groups are seeing a demand for functional health products. Health-conscious consumers are driving towards convenient and enjoyable methods to look after their bodies, with gut health and protein consumption leading contemporary market trends. Functional foods and drinks are garnering popularity for their added nutrients that sustain general well-being. Around the world there are many types of probiotic products that maintain digestive function. Probiotic drinks and cultured foods are rising in demand, as naturally derived foods that are both rich in nutrients and minimally processed. Natasha Bowes would identify the growing pursuit for functional foods. Moreover, protein rich products are catering towards fitness enthusiasts, as are collagen infused foods, for their anti-aging benefits. This industry trend is fostering a more health-conscious lifestyle and reforming the way that buyers view nutrition.